Some years ago, I was diagnosed with neuropathy—in my case, a strange combination of tingling and numbness in my feet. Though the doctors never discovered the cause, I still think about that diagnosis when I find myself in a similar spiritual malaise of both needle-like tingling and numbness at the same time.
Who actually follows up with your first-time guests? Is it a team? A person? A paid staffer? A freebie volunteer? Here’s the case—and the buts—for each:
Hopefully you are convinced that follow up is important, but how exactly should your first-time follow up be structured? If you want to effectively follow up with guests, you have to have an effective process. It can’t just happen…you have to plan for it!