NASHVILLE, Tenn. (BP)–Broadman & Holman Publishers, the trade publishing division of LifeWay Christian Resources of the Southern Baptist Convention, announced April 27 plans to change its name to B&H Publishing Group, effective June 1.
B&H Publishing Group will serve as an umbrella for areas that include academic, children, educational, Spanish and trade books; church supply products; and Bibles and Bible-related products.
John Thompson, senior vice president of marketing, said the name change is a result of the desire for greater flexibility in how the organization manages its various products and imprints.
“In our trade arena, we have been historically referred to as B&H by our primary customers,” Thompson said. “B&H Publishing Group will be the umbrella for imprints that include Broadman Supplies, Holman Bibles, Holman Reference, and others that follow.”
Publisher David Shepherd explained that by adding the word “Group,” the division acknowledges other imprints under the publishing banner.
“Overall, the name change will better serve our customers and markets by allowing us to better differentiate our various product lines and grow our business in the various sales channels,” he said.
Broadman & Holman produces books, Bibles, church supplies and multimedia products. The company’s Holman Bible Publishers division developed the new Holman Christian Standard Bible translation and also is the largest publisher of Spanish-language Bibles in the United States. Visit www.broadmanholman.com for more information.
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