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‘Fireproof’ passes $20M at box office

Updated Oct. 21 with actuals

NASHVILLE, Tenn. (BP)–“Fireproof” continued its impressive showing in its fourth weekend of release, finishing once again in the Top 5 on a per-theater average and passing the $20 million mark for total gross, according to studio estimates.

The film — the latest release from the makers of the 2006 hit “Facing the Giants” — grossed $2,578,271 for the weekend and averaged $2,849 per theater, placing it fifth in that category among movies showing in at least 100 theaters.

Just as impressive, it lost only 17.9 percent in weekend gross from the previous weekend — a unique feat. Normally, movies lose anywhere from 35-50 percent in each succeeding weekend after their initial release.

Fireproof ended up at No. 11 for total weekend gross after a string of Top 10 finishes its first three weekends.

At least part of the weekend’s strong showing came thanks to the movie opening in 100 new theaters. In fact, it showed in more theaters (905) in its fourth weekend than it did opening weekend. It is scheduled to open in at least 12 new theaters in its fifth weekend.

Fireproof now has doubled the all-time total gross of Facing the Giants, which made just over $10 million.

The movie tells the story of how a firefighting captain played by Kirk Cameron works to save his failing marriage. It remains the top fan-rated film at Fandango.com, a ticket-buying website.

Fireproof was made by Sherwood Pictures, which is owned by Sherwood Baptist Church in Albany, Ga.
Compiled by Michael Foust, assistant editor of Baptist Press. Box office numbers courtesy Boxofficemojo.com

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