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Hi-tech program gets the word out for cutting-edge curriculum changes

NASHVILLE, Tenn. (BP)–The times are changing and so are Sunday School classes.

Gone are the days when a teacher sat with her class of first-graders, telling a Bible story by using felt pictures of Moses and the burning bush. Sitting at a table coloring pictures and making Bible characters out of Popsicle sticks doesn’t happen that often either. It’s not that there is anything wrong with such methods. Technology standards have changed significantly in recent years — and so have the expectations of children and adults alike.

LifeWay’s church resources division hopes to attract new customers to an already loyal base by introducing its new fall curriculum on CD-ROM. In June and July, copies of this interactive experience will be available free of charge at all 115 LifeWay Christian Stores throughout the country. A supporting publication also will be available at no cost and will feature actual samples of curriculum for adult, youth, collegiate, children and preschool lines.

The disk will include special features on every new and available Sunday School track, covering all age groups and programs, including the new MasterWork and Life Connections for adults and G-Force, the new children’s Bible study and worship experience that includes DVD and multimedia enhancements for large group worship time.

In addition to the CD-ROMs, touch-screen sensitive interactive displays will be tested in six different store locations. Customers will have the opportunity to learn more about curriculum changes and offerings at the touch of a fingertip. Stores that will host the pilot program through June and July are those in Hurst, Texas; Greensboro, N.C.; Jackson, Miss.; Chattanooga, Tenn.; and Dublin, Ohio.

“We’ve never promoted the curriculum in the stores before,” said Lynne Weaver, a customer interaction strategist for LifeWay’s church resources division, “and there are a lot of people out there who aren’t using the curriculum as it is now, and may not know about the new changes.

“We’ve got a new story to tell, and we want to make sure everyone hears it.”

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