VANCOUVER, Wash. (BP)–Cameron Crabtree has assumed the position of communications team leader/editor of the Northwest Baptist Convention.
Crabtree will provide editorial direction to the Northwest Baptist Witness monthly newsjournal in addition to heading up the staff team responsible for a new communication strategy approved by the convention’s executive board to lead Northwest Baptists into the technological future.
“I’m eager to help our communications team build on the good work already accomplished in years past,” Crabtree said. “Together, we can develop multiple ways of sharing the story of how God is working in and through Northwest Baptists today.”
The new communications strategy begins with an interactive website and a family of weekly e-newsletters as primary methods of sharing information to NWBC constituents. This process of sharing news will not replace The Witness, officials said, but rather make available current news in a more timely fashion. Eventually the convention’s Internet site will provide not only capabilities for news and information but also allow quick access for event registration, remission of funds and other resources. E-newsletters for niche groups within the convention — pastors, directors of missions, various language groups, other church staff, etc. — would be linked to the website.
“Recent staff changes created an opportunity to reconsider the communication strategy for the convention,” Jeff Iorg, the convention’s executive director, said. “A new paradigm for communication for the convention will improve the effectiveness and efficiency of communication for the next five to ten years.”
Working in communications is not new to Crabtree, who worked six years as news editor for The California Southern Baptist, the California Baptist state paper. Most recently he served at Golden Gate Baptist Theological Seminary, Mill Valley, Calif., for 11 years, overseeing the seminary’s public relations efforts.
“The diverse cultural settings of the Pacific Northwest are rich with opportunities for creative and meaningful ministry expressions,” Crabtree said. “We hope church leaders and the larger church family will draw continual inspiration from learning about them through the convention’s communications ministry.”
Crabtree has a strong interest in the church and intends to stay closely related to his local church, Centerpointe Community Church in Vancouver, Wash., where he serves as worship leader.
“In all we do, we want people and their churches to find help in learning to follow Jesus in authentic ways, in serving their communities and in living with a sense of global concern and mission,” Crabtree said.
Crabtree assumed his new duties Aug. 1, following his election by the convention’s executive board during their June 30-July 1 meeting. He and his wife, Wendy, have two sons.
(BP) photo posted in the BP Photo Library at http://www.bpnews.net. Photo title: CAMERON CRABTREE.