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‘Partners in the Harvest’ campaign garners 2 public relations awards

NASHVILLE, Tenn. (BP)–The Cooperative Program’s “Partners in the Harvest” campaign has earned two awards from the Public Relations Society of America.

Partners in the Harvest won first place in the 2000 Parthenon Awards in the category of internal communications program. The campaign won second place and a certificate of merit for integrated communications.

Partners in the Harvest is the theme for the 75th anniversary of the Cooperative Program, Southern Baptists’ channel for support missions and ministry nationally and internationally. The campaign was designed in conjunction with The Maryland Group, an advertising firm based in Nashville, Tenn.

David Hankins, Cooperative Program vice president with the Southern Baptist Convention’s Executive Committee, said the success of Partners in the Harvest has been far-reaching. “This campaign is unique in that every state convention and SBC entity has agreed to participate,” Hankins said. “I believe the campaign has raised the visibility of CP missions and raised the standard for quality and promotion.”

Partners in the Harvest campaign is becoming a rallying point for Southern Baptists, Hankins said, noting, “I think it personifies the cooperation we have in the convention.”

Partners in the Harvest has three major goals: 1 million baptisms, record volunteer missions involvement and $750 million in combined CP and other missions gifts. As part of the financial goal, churches are being asked to consider increasing the percentage of their budget devoted to CP missions by at least 1 percent during the budget year.

Partners in the Harvest materials are available from state CP offices or by calling the CP development division of the Executive Committee at 1-800-722-9407.

    About the Author

  • Todd Starnes