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Southwestern

Susan Chaffin Goggins

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Signs of success: WMU’s WorldCrafts

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At work in India
An Indian woman works on a ring box in the tradition of zinc and silver Bidri art which originated more than 500 years ago and continues in only one part of Asian nation today. The finished product is part of the product line of WorldCrafts, a ministry and evangelism arm of Woman's Missionary Union.
      BIRMINGHAM, Ala. (BP)--WorldCrafts, a ministry of national Woman's Missionary Union, reached a sales milestone in the 2001 fiscal year. For the first time since its 1996 startup, the nonprofit ministry that markets handmade crafts from across the world broke even.
      A look at the 2001 sales figures explains how the young ministry has become virtually self-supporting so quickly: Last year 43,340 items were sold, a 135 percent increase above the previous year's sales.
      WorldCrafts project manager Karen Flowers attributes the sales increase to the popularity of their main marketing tool, WorldCrafts parties. These parties are designed to be much like other home parties that feature Tupperware or Pampered Chef products. Hostesses purchase a party kit containing catalogs, a video, recipes, invitations, clip art and more.

‘Miss Willie’ even carried lumber for the new building

ROEBUCK PLAZA, Ala. (BP)--The next time you're tempted to turn off the alarm clock and stay in bed on Sunday morning, think about "Miss Willie."