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LifeWayStores.com partnership dramatically increases inventory

NASHVILLE, Tenn. (BP)–The product selection at LifeWay Christian Stores’ Internet site, www.lifewaystores.com, has grown dramatically from 8,000 items to nearly 100,000, the result of a recent partnership with a key Christian products distributor.

The partnership with Spring Arbor has brought about the increase in LifeWay Christian Stores’ line of Christian products, including music, gifts, apparel, books, Bibles and church supplies.

“Our desire is to give our SBC constituency much more to choose from at our online shopping site so that it is more likely we will have exactly what is desired,” said Mark King, e-commerce director at LifeWay Christian Stores. “We know that time is an extremely valuable resource these days, so we want to help our customers more effectively manage the time they spend shopping for biblically based products.”

LifeWayStores.com is available 24-hours a day, seven days a week.

“Our online shopping is complemented by our toll-free phone line and, of course, by our 93 walk-in stores nationwide,” King said. “The availability of this enlarged online service will help our customers get much of their Christmas shopping done while in the comfort of their own homes.”

Expanded product selection to www.lifewaystores.com is one of many changes planned for www.lifewaystores.com. A total redesign of the website is slated for completion before the end of 2000.

LifeWay Christian Stores, with 93 stores in 21 states, has 2,100 employees and is owned by LifeWay Christian Resources of the Southern Baptist Convention, based in Nashville, Tenn.

LifeWay Christian Stores’ toll-free telephone order number is 1-800-233-1123.

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