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LifeWay offers flowers, gifts via link with 1-800-FLOWERS.com

NASHVILLE, Tenn. (BP)–Time is at a premium these days. Maintaining relationships with friends and family can get pushed behind chores, errands and meetings. That’s why LifeWay Christian Resources began providing free electronic cards on lifeway.com, which now has blossomed into an additional online service for flowers and gifts.

Through an agreement LifeWay has signed with 1-800-Flowers.com, the country’s largest provider of flowers and gifts, anyone who accesses the service through lifeway.com can receive a 15 percent discount on flowers, candle arrangements, fruit baskets and other gift items.

“Churches use flowers all the time,” said Gary McClure, LifeWay’s e-business marketing manager, citing weekly services, weddings, funerals, holidays and hospital visits as examples. “Plus, people celebrate, recognize achievement and offer sympathy using flowers and special gifts. LifeWay sought a trusted online company to help make these purchasing decisions cost effective and easy.”

Special services and benefits through the 1-800-Flowers.com partnership include monogramming, same-day delivery, nationwide coverage and international delivery. The discount also applies to the other brands the company sells, including Sharper Image, Lenox, Things Remembered and Waterford.

LifeWay is planning to add to its current collection of 12 e-cards, which are animated, include sound and share inspirational and encouraging messages, with new cards to meet specific needs for holidays, celebrations and other messages.

“There are some options for free e-cards on the Internet, but very few that are Christian-based,” McClure said. “We wanted Christians to be able to share their faith through lifeway.com in a fun and thoughtful way.”

McClure said offering e-cards, flowers and gifts at a discount through lifeway.com “is a natural fit with our customers’ needs. 1-800-Flowers.com is a great online addition for us because of its convenience, price and delivery capabilities.”
LifeWay’s e-card service is on the Web at lifeway.com/ecards and the flower and gift service at lifeway.com/perfectgift. Customers also can order by calling 1-800-FLOWERS (1-800-356-9377). The discount applies only when customers use the promotion code “LifeWay” and is not available during blackout dates five days before Valentine’s Day or Mother’s Day.

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  • Sara Horn