FORT WORTH, Texas (BP)–The name of the North American Mission Board’s “The Baptist Hour” radio program has been changed to “Strength for Living” to better reflect its shorter format and practical content.
“Because ‘The Baptist Hour’ is a beloved name, dating back more than 60 years, we probably have held on to it longer than we should,” said Martin Coleman, director of NAMB’s production team. “The program is only 30 minutes long now, which has led to some confusion in the industry and among listeners. ‘Strength for Living’ better describes what the program is about — finding hope in the Scriptures to help us get through today and look forward to tomorrow.”
The weekly program currently features NAMB President Robert E. Reccord, who took over preaching responsibilities earlier this year from retiring Mississippi pastor Frank Pollard. It currently airs on 441 stations each week, including 72 stations in the top 50 markets in the United States.
The Baptist Hour, first broadcast in 1941, has featured such Southern Baptist pulpit giants as M.E. Dodd, George Truett, W.A. Criswell and J.D. Grey. It currently is one of five radio programs produced by NAMB’s FamilyNet broadcast subsidiary.
To listen to “Strength for Living” or find local stations, visit www.strengthforliving.net.