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Southwestern

Chris Martin

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FIRST-PERSON: The evaporation of empathy

A major consequence of the fact that the majority of us live on the internet is ever-increasing polarization. All kinds of ingredients have melded together to create the white-hot polarization so many of us feel, and one of the most prominent of those ingredients is the evaporation of empathy.

FIRST-PERSON: How do we calculate church attendance on social media?

It is safe to say pastors and churches are more grateful for social media than they have ever been, Chris Martin says. Martin helps church leaders know how to measure their social media audience accurately.

FIRST-PERSON: The perfect time to learn and experiment in social media

Since more people than ever are relying on social media to connect with each other, Chris Martin says now is the time for churches try something new and "see what sticks."

FIRST-PERSON: 3 ways Facebook can be extention of church’s ministry

Social media manager Chris Martin outlines three ways churches can use Facebook to extend the ministry it is already doing in its community.

FIRST-PERSON: 3 common mistakes churches should avoid on social media

Churches should use social media to add an online extension of their in-person, incarnational ministry -- never as a substitute for it, says LifeWay social media manager Chris Martin.

Five social media trends churches should know about in 2020

Social media strategist Chris Martin lays out ways churches can be more effective in their social media activity and outreach.

CALL TO PRAYER: Praying for the Millennial

Chris Martin, a LifeWay social media facilitator, sets forth ideas for praying for fellow Millennials. "Churches need to be intentionally engaging the Millennial generation," Martin writes, "but before you begin banging on doors and offering free pizza, take a moment to pray."